ASSORTMENT & SPACE
Modular planning
Understand how assortment, store count, space, productivity and reset timing work together.
Commercial · 10 min
05
AFTER THIS GUIDE, YOU CAN
✓ Read space productivity✓ Model distribution changes✓ Plan reset timingThe business decision
A modular review decides which items earn space, how much space they receive and where the assortment should be distributed. The strongest story balances customer need, productivity, incrementality and operational readiness.
Measures to know
Use comparable periods and explain the denominator.
- Weekly POS and units
- Sales per store per week
- Rate of sale
- Share of sales versus share of space
- Store count and distribution
- In-stock and weeks of supply
Reset reality
A modular week is not the same as full execution. Stores may set over time, inventory must flow and new items need a selling base before results stabilize.
USE THIS IN AN INTERVIEW
“I separate assortment quality from distribution and execution. I measure productivity on a comparable store and time basis, then model what a store-count or space change means.”
KNOWLEDGE CHECK
Can you explain it?
Why avoid judging a new modular immediately?+
Store execution and inventory flow may still be ramping, so the selling base is incomplete.